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How to Use Pinterest for Beginners: 4 Things To Know

Pick the right format and design an attractive ad with a balanced presentation. This way you can get into their followers’ recommendations. Registered company number: 02784650Website. So let me start there. Including keywords here is also to your advantage. I suggest enabling a Pinterest hover button for every photo on your site, but only if your site is in a more Pinterest friendly niche. Pinning more isn’t always the answer to increasing your visibility on Pinterest. In this case, a picture of that car with lots of mud at the end of a country road could be compelling. Users add, or Pin, their chosen content to boards with a common theme to keep it organized so other users can discover new content related to their interests. Subscribe to the Marketing Blog below. To get started, add the necessary meta tags provided by Pinterest to your website, then submit an application. Do also note that Pinterest does have rules when it comes to ads. You can reach untapped communities by participating in collaborative Pinterest groups and contributing pins to public or shared boards. There is also a Pinterest Chrome extension that will allow visitors on your site to convert your images into Pins. For example, use a name such as «custom home builder stacked stone entryway. The idea here is similar to how SEO professionals use AdWords to trial certain keywords to see how they perform before launching an entire SEO campaign. You’ve already been through Read More >>. You can post Pin It for Later links, along with the prompt «Pin it for Later» across social media. I’m determined to make a business grow. This will entice the user to see what more you are offering. To do so, choose the board that you would like to Pin to. So for example Blogging Tips For New Bloggers versus Blogging Tips For New Food Bloggers. This will help draw traffic to your site and make it easier for users to find your content since it’s all in one easy to find Board.

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Great content couldn’t stop reading different blogs for quite some time. So you improve your chances of being found by the right people. Your email address will not be published. You should then make sure your pin is the optimal image size. This allows brands to partner with Pinterest creators. Pinterest users look to Pinterest to tell them what’s new and interesting in the. So if you optimize your Pins and publish quality content, your potential buyers will discover you sooner or later. You’ll be asked to add your business’s name, language and location.

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When you’re adding pins to Pinterest, writing a bespoke description gives you the best chance of your pin being found and enticing people to your website. This will lead to more people seeing your brand and its products, more follows, and eventually, more sales. Make following your company easy with the Follow button. To optimize your content, start by doing keyword research. Descriptions give more information about what the pin is, which will help convince users to click and show them the value of doing so. Do you see any tips that you’ll consider using soon. Pinterest users are typically starting the buying process. While we’re here, I’d be remiss if I didn’t recommend you make this recipe. If the top 30 Pinners are food, fashion, design, and wedding bloggers, it’s safe to say it’s a scrapbooking paradise for women. Social media management tools help you plan your posts and organize your content on social networks, including Pinterest, before you publish it. It’s also an opportunity to add in your desired searchable keywords. Tip: Be sure to use keywords in your title as well as in your Pin description for the most impact. The best way to find relevant keywords that you’ll use in your board titles, board descriptions, pin descriptions, and on your profile – is to use the search bar. Here are a few benefits of using Pinterest for marketing. As with any other platform, Earning potential on Pinterest success on Pinterest takes time and effort. Start off by joining at least 5 group boards, and then pin your content regularly to each. If your content fits all of those words then go to the Pinterest search bar and use it to test the various terms. Pro Tip: Create Pin content through tutorials, how to articles and videos, interactive infographics, and other links to educational content. Unlike social networks such as Facebook, Instagram, and Twitter where engagement and reach typically happen within the first 24 to 48 hours, content on Pinterest will continue to grow over the course of days, weeks, months, and even years. Secret Pins and boards won’t appear in the home feed, in search or anywhere else around Pinterest. To get the most out of your Pinterest marketing efforts, make sure to follow these best practices when creating your pins. If you have more pins, pin on the subsequent days. That category can be your go to for new pin ideas. It’s no secret that keywords are invaluable on Pinterest. Write a brief explanation of the purpose of the board, remembering to highlight the benefits and value it can bring to your target audience. Live Your Life On Purpose. If you are not active on your own boards, then Pinterest’s search engine will not return searches on them either. Fortunately, Pinterest has a central location where you can now see all comments on your pins.

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How to use Pinterest with Hootsuite

Create a Pinterest business account from scratch. That means all your hard work creating compelling content gets more traction over time. There’s good reason for the infographic craze in content marketing. Not using HubSpot yet. It probably goes without saying, but Pins with descriptions drive more clicks to your site than those without. One of the easiest ways to start building a uniform style across your Pinterest account is to create Pinterest board covers. This ensures that when visitors to your website like something they like, it’s easy for them to pin it or share it simply and with the click of a button. Automated tools does helps a lot in Pinterest Marketing. Note: Tagging influencers when the content isn’t directly tied to them comes across as spam. Pinterest offers a really amazing tool called Pinterest Trends, which they have just updated to make it even more useful. It’s important to remember that when a user Repins an original Pin, the user who first pinned the image will also get credit. Take some time to answer that question, and you will know what to write about. Those newer to Pinterest will Pin more of others’ content until they build up enough of their own. Pinterest also provides you with its own analytics tool. If your content is very niche, you’re going to have fewer people searching for it on Pinterest. People come to the platform to find inspiration for their projects and ideas. There’s also such a thing as «promoted app pins» which enable users to purchase apps directly through the pin, without leaving the platform. Pinterest is one of the world’s leading platforms for sharing ideas and finding inspiration.

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Boards save all of your Pins and distribute your content for your followers to explore. RELATED: 7 Strategic Ways to Skyrocket Your Pinterest Business Account to Success. Once your pins are launched, they will go through Pinterest’s ad review process to check if they meet all the advertising guidelines of the platform. Before we start talking about how to use Pinterest to promote blog content, are you following me on Pinterest. You are here:Influencer Marketing Hub » Social Media » The Ultimate Step by Step Pinterest SEO Guide. From this list, select the image you would like to create a Pin of from the image list and click Save. Once you’ve completed these steps, you will now see all the Pinterest for Business profile features like Pinterest Analytics and Pinterest Ads. Some ways you should do this include. This is one of the biggest mistakes marketers and businesses new to Pinterest make: they focus only on what the product is instead of how it can be used. Use keywords and phrases that your audience would use to find you and think about phrases that are relevant to your business, your industry or your niche. Pinterest has a fantastic, free trend search tool — Pinterest Trends — where you can easily discover what people are searching for, and when. When I first joined Pinterest I had 0 followers. Pinterest is a one stop shop for inspiration and discovering new products and ideas. As with many other platforms, you can take data from your website to feed more targeted Pinterest campaigns. Featuring multiple products in your pins can help them to get more engagement. A long dining table surrounded by nature is perfect for family gatherings. Become the marketing hero your company or clients need. If the path winds beneath trees, it is best to avoid stone, brick or sleepers as they can become dangerously slippery, while gravel or stones look rather messy once the leaves begin to fall. It probably goes without saying, but Pins with descriptions drive more clicks to your site than those without. From a single dashboard, you can compose, schedule and publish Pins, create new boards, Pin to multiple boards at once, and run all your other social media profiles. While text relatedness, cohesion, and engagement return a great selection of Pins of interest to a search for any given keyword, Pinterest takes it a step or more further. You biggest concerns are spam or scams from other users. But Pinterest images are massive, and I understand not everyone will feel comfortable placing those inside a blog post.

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By consistently following SEO best practices, you’ll be able to grow a strong, relevant audience and attract a base that’s highly engaged with your content and brand. It’s fun, and its use is intuitive. Also, boost your small business Pinterest marketing efforts by checking out these time saving Pinterest marketing tools and this comprehensive guide on how to use Pinterest for business: it includes tips on how to best incorporate hashtags, optimize Pinterest SEO, and more. When you’re creating your boards and pins, be strategic about the words you use in the board titles and pin descriptions. Pinterest is a social media platform, although it doesn’t operate in the same way as something like Facebook or Instagram. Required fields are marked. The more information available when customers research products they might purchase online, the better. If you are an online entrepreneur, where you live physically doesn’t really matter. However, since Pinterest is a search engine mixed with a tad of social media, you’d better treat it as such from the get go. To pin from your blog, you can either use a social media sharing plugin or download a pinning Chrome extension like the one by Pinterest or by Tailwind. Regardless of the industry, creating an exceptional but powerful Pinterest board is the right approach to reach out to the new audience and increase your followers. All of the Pinterest SEO tips below will help you to improve the rating of your account, which in turn will help the ranking of each of your posts. It takes less than a minute for each pin. Include subtitles on all of your audio messages to keep the messaging accessible. One important way to let your clients and prospects know about your presence on Pinterest is to add a Pinterest button. This not only helps more Pinners learn about your brand, but also compels more people to visit your site and buy your products. The below image has a 1:3. Use Sprout’s Pinterest integration to see how your content is performing and continue to refine a posting strategy that works specifically for your brand. As always, your tips are so very helpful. On the other hand, Pinterest may deprioritize images too long to display fully in search results. Think of it as a wall collage, you see a beautiful photo in a magazine so you cut it out and pin it onto your collage. Find out how to use Pinterest for business. If your target audience is on Pinterest and you haven’t tapped into it as part of your business strategy, you could be missing out on the chance to reach potential new customers every time they log on. This plugin gives you additional SEO features for Pinterest marketing. Brands should share periodic content until 45 days before any holiday or event for best results. Pins – all the content/posts that are shared on Pinterest. Not a social media platform.


And because Pinterest marketing doesn’t rely on posts going viral, your efforts compound over time. Here not necessarily in order of importance/impact is where Pinterest looks for your keywords in order to decide if your Pin should appear for a certain search query. We recently announced changes to the way you make Pins, bringing together all the best creation features in one simple flow. When you post too many comments at once, there are chances that it could be flagged as spam. You can also connect your accounts from social networks to Pinterest so it’s easier to share content across platforms. The chances are, you’ll have less competition for those keywords, which means you’ll rank higher in the search results. Some will pin it in group boards in the hopes of getting fresh eyeballs on it. Pinterest Boards are where you save your Pins. When you start typing in a niche related query in the search bar, Pinterest will suggest related keywords.

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With AI social media tools, content marketers can create social media posts and all sorts of long form, short form, visual, and. Be sure to make your bio an entertaining read as well. Social Warfare Pro starts at $29/year for a one website license. So don’t be afraid to get creative with your pin images and text overlays it could pay off big time. In a study, brands that worked with creators saw 38% higher brand awareness. Don’t forget to respond to people’s comments, especially if they have asked a question. Pinterest is a collaborative platform; curate content from other brands and people to build your Boards. Find both patterns here. But aside from image pins, you can also easily make video pins through Canva. And it’s much easier to capture the attention of users that are already looking. Are you early to Pinterest like us. And it combines engaging visuals and helpful information all in one neat and Pinnable package. Your odds of creating viral pins go up substantially when your content is related to an exploding search such as seasonal trends. When someone can see what your Pin is for, they will take action on it more often. UTM parameters are short text codes that you add to URLs or links to help you track the performance of webpage or campaign. Unlike Instagram, Pinterest allows you to link the visuals in your Pins directly to your website, providing a unique advantage for marketers.

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Examples include Pins with images and videos of your work, infographics, data visualizations, and blog posts. For instance, let’s say you’re an interior designer, and you find a company that sells handmade furniture on Pinterest. This is the most crucial part of Pinterest’s Content Strategy. Pinterest users can create boards to organize their pins into specific topics. Users can save these pins to their boards to make them easy to access at a later time. Use a listicle idea pin to teach or explain something abstract: as in, not physical such as how to make a cake or fix a broken zipper, that’s the next type of idea pin. Since these are followed by a large number of people, if you contribute high quality content to it, everyone will notice and might want to follow you. How to ladder up your brand’s social media maturity. Visitors can pin images directly from your site and save it to one of their boards. Content marketing agency specializing in blog post creation. While Pinterest offers great scope for organic marketing, it also has paid advertising opportunities. You might also like this post on growing your blog followers. Just pull up your favorite podcast app, search for Marketing Agency Show and start listening. This recipe gives you a great description, star ratings, cook time, and the ingredients. Here, we’re going to dive into everything you need to know to grow your Pinterest audience today. This post is packed full of information. I used to say break it into three parts and add personality, but now that Pinterest has dialed back what you see in descriptions, it’s best to be brief and straight to the point. Honestly, all other platforms and channels do, too. 45 minutes per visit. You can also use it to market your products and services. Then, click Add social network. Consider the phrases and key terms people could use tolocate a business like yours while searching both on and off Pinterest tohelp you decide which ones to use. Powered by consumer behavior on over three million global domains, ShareThis observes real time actions from real people on real digital destinations. So, you’re cruising the Garden Centre at your local hardware store, you’ve found seeds and seedlings galore, and you’re fantasising about becoming the next Nigella or Jamie.

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Can you engage and retarget your qualified visitors even if they are not identified. Which Pinterest strategies have worked for you. If you’re not leveraging Pinterest to grow your business – you’re missing out, big time. Post regularly but do it wisely. I now understand pinning into 10 boards is a no go but can I still create 5 different images per post. For starters, Pinterest Analytics offers insights into your pins, boards, and overall profile performance. From your calendar page, select your Pinterest profile. Learn how your comment data is processed. Adam Connell from Blogging Wizard included his VIP resources as his CTA. Ultimately, they do help boost traffic, but in a convoluted way. Notice two things here. The ‘Follow Pinterest’ button will pop up as a small dialog with a preview of your account’s latest Pins so that your visitors won’t have to leave your website to follow you. Gluten free oatmeal cookies’ or ‘Baltimore wedding photographers’ and b are what your target audience is searching for. And did you know that out of over 250 million monthly active users, 93% of them use Pinterest in planning their purchases. You can add Pinterest descriptions manually to images, but it is far easier to use a plugin for this purpose. Aside from this, make just make sure to use keywords on your pin descriptions and titles – I cannot stress this enough. After you hit «publish», pin an image from the blog post. Fill out all your business details, and update your profile to reflect your branding. Lastly, let’s dive into clever ways to use those pin descriptions and titles.

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» This technique works like clockwork for recipes, hairdos, home improvement ideas, and arts and crafts. Include Someone In A Chat Or Post:I completely get this, you have come into the PBC and you have clicked on a topic, you love what you are reading then you remember that you have a friend either business or personal who is also on the PBC, who could really contribute to this post or conversation. It’s true that the Pinterest algorithm is clearly pushing TikToks and Instagram reels right now, but viewers don’t like it and I expect it’s only a matter of time before the algorithm changes. Accounts that are a part of the program receive a coveted verified check mark confirming the account has been vetted by Pinterest, have products show up under related search terms, can activate a profile «shop» tab, and are able to access unique insights to see conversion data. Not sure what long tail keywords to use. Which are they more likely to search for – your name or your blog name. Visually plan your social content. Pinterest is a site based on interests, passions, and hobbies. Don’t forget to fill out your board description as well. You can make your successful pins visible to a larger audience by simply spending some dollars. I have one Pinterest where I post only static pins where everything is linked to my blog. Ebook Cover by Heena Sheikh. This gives you access to additional tools like analytics and ads. You can use popular software such as Tailwind to schedule your pins or use the scheduling tool within the Pinterest platform. Start with the keyword if possible. Already have an account. Don’t forget to hit save. This means the more time you spend Pinning and following new accounts, the more your home feed will show you.


Add up to eight products from your claimed website to your inspirational lifestyle Pins. Aspect ratio: Pinterest recommends a 2:3 aspect ratio, or 1000 x 1500 pixels. So make sure your content strategy includes instructional visual content that helps people learn how to do something such as how to’s, tips and DIYs. Use the following tips to improve your engagement and increase your search visibility. Buyable Pins are a relatively new Pinterest feature that allows peoples to buy your products without ever having to leave Pinterest—similar to the new Instagram Shoppable feed. Make sure you are not just repinning the content of others, but also pinning your own unique content. The most popular ones include. You can update your choices at any time in your settings. Over time, your ad will reach its peak amount of engagement and clicks, and your campaign will stagnate, which makes updating your promoted pin campaigns even more important. Make sure to give your board a better name than «Services» maybe try. Note: If you’re looking to enhance your business account and run ads on Pinterest, you can do so by upgrading your account — and setting up your method of payment because this part of Pinterest is not free — to target your audience more aggressively with the help of the platform’s Ads Manager. This post may contain affiliate links. One of the easiest ways to invite your readers to Pin your content, is to allow for easy Pinning from your site. Once you’ve designed your Pinterest images, you need people to see and share them. Finally, create a clear and consistent content calendar for your brand’s Pinterest account, posting regularly and ensuring that all posts are purposeful and on brand. Not using HubSpot yet. First, Pinterest gets a lot of traffic that’s looking to buy. Then, add a CTA to your Facebook post caption so that your viewers can click directly to your video Pin. There are many different types of content that perform well on the platform like product Pins, infographics or blog posts. Pretty links that allow for cloaking or shortening are not allowed on Pinterest. Pins with text have been our most significant sources of engagement. While they are both free and allow you to post pins, the latter provides some advanced features that give it an edge over a personal account. Meet the criteria and still don’t see it. Here’s more about each of these updates. Measuring your efforts is the most important part of Pinterest marketing. 9 clever ways to maximize the value of Pinterest for business. On a computer, you can choose the «Publish at a later date» option, then choose the date and time. Canva templates work really well for putting something like this together. If you haven’t already, I’d encourage you to download Pinterest’s mobile app for your smartphone. It works kind of like an honesty system, however each tribe member has a number of how many personal pins they’ve added, and how many pins from other members they have shared.

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Let’s hop on a call and talk about what we can do to help. Some very popular affiliate networks include. Here are some of our top tips for crafting the perfect bio. Click on the red notification button. Get the tutorial at Sugar and Cloth ». Now that you’ve taken steps to make sure Pinterest users can find your pins on Pinterest, you’re on your way to Pinterest success. Here are some ways to ensure you’re sharing great and unique visual content on Pinterest. You can use various social media marketing tools to get a better insight into your Pinterest traffic. By the way, I appreciate the reading. They aren’t reading the subtext, in other words. Pinterest is a great opportunity for brands because it can be a portal for their products, services, and content.

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Add Pinterest follow and share buttons to your website. I have used Pinterest to leverage traffic for my personal brand to my blogs. Try to avoid re pinning from others, but if you do, keep it to a minimum. We’ll chat more about how to do this in the ‘Write Search Friendly Captions for Your Pins’ section in this post. After all, Pinterest is, at its core, a search engine. Once added to a user’s board, your pin is easily accessible and can be viewed over and over again. Your queries regarding «How to post something on Pinterest» will get their answers right away, so hang on. If you already have a personal account, you can simply convert your personal account into a business account. And it’s easy to set up with WordPress plugins like Yoast SEO, since Pinterest uses the Facebook Open Graph metadata. I did a little experiment and saw a jump of 10 additional followers in one day for my new account. It’s mostly about inspiring the community. Glad you found this post Danny – happy to help out. So as long as you fully grasp your target audience, you can advertise to the right demographic, increasing your chances of website visits, sign ups, and conversions. Keep reading for 8 actionable tips. Besides keywords, Pinterest looks at the following ranking factors to decide which pins will show up in the results. All of these are great keywords you can add to your description when appropriate. That being said, the number of male pinners has risen by nearly 50% in 2020.